Ad Blocker seems to be getting less effective

In the last few weeks (?) the ad blocker is letting more ads slip through. It's especially noticeable on sites that I visit all the time. Has something changed? 

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  • I've noticed a few more things sneaking through too. It's still pretty good but noticed a small slip like you. 

  • might not be eero Plus .... could be ads that are getting more sophisticated.  Google ads seem to be gone so that's a good thing tho. 

  • Submitted this to support tonight for their problem solving. Dyson vacuum ad appeared on MacBook Pro but not on iPad. Eero Plus fully activated. Sites loaded at same time. Not sure why ad appears on one device but not the other, same wifi etc. 

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  • Out of curiosity.... where does eero Plus do ad blocking.... through a DNS query somewhere, or does it maintain an internally updated database to compare against ?

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